Twitter Promotion Cost: Your Guide to Limitless ResultsKategorie: Media i internet Liczba wpisów: 1, liczba wizyt: 548 |
Nadesłane przez: twittercost dnia 07-11-2022 12:10
If social media ads are the new billboard advertising, social media platforms are the highways. It’s not quite apples to oranges, though, because, unlike traditional print advertising, social media marketing can be finely targeted.
Sure, you could say that promoted content on Twitter is like a billboard…if billboards could instantly analyze every individual driving by and project the exactly correct ad to their dashboard based on their age, career, religion, location, or other billboards they’ve seen recently.
So yeah, it’s really pretty different. But one similarity does carry over: it’s not free. How much does promoting tweets on Twitter cost?
Twitter Ads
Promoted content on Twitter is identifiable in the lower left corner by the word “Promoted” and a little arrow. But while that ties all kinds of promoted posts together, there are several different ways of promoting content on Twitter.
First, you can promote typical tweets that you’ve already posted. You can take your text posts, images, or videos and turn them into advertisements for your business. It’s smart to look at posts that performed well in terms of your key performance indicators the first time around. For example, if you’re looking to drive traffic to your site, choose a tweet that performed well in the CTR metric.
You can also design posts for promotion right from the get-go. Besides the other options, you can also have carousel and moment ads. Carousel ads have a few different images that you can swipe through. Twitter moments are similar to Guides on Instagram: it’s a collection of tweets, yours or others’, that relate to each other around some central idea, theme, product, or hashtag. You can promote that collection as a Moments ad.
You can also promote trends and your entire account. These boost your account or sponsored trend (represented with a hashtag) to show up at the top of the Explore tab. The pros? Your business gets out there in front of everyone on Twitter in a creative way. The cons? They are incredibly expensive. To give you an idea, a promoted trend can cost $200,000 a day.
https://blog.sociallyin.com/twitter-promotion-cost